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Web Analytics Specialist

Web Analytics Specialist
Subtext Media | White River Jct, VT

Subtext is looking for a full-time contract-to-hire web analytics specialist to help us with our next development push. On-site presence strongly preferred, but we will consider a remote relationship for the right candidate.

You will:

  • Work in a fast-paced agile environment that values failing fast, best practices, good communication, your great ideas and lots of measurement
  • Work closely with our product teams as we make significant changes to our web app
  • Act in an advisory capacity, consulting with key stakeholders to help drive decision making development/tagging strategies for measurement plans, establishing success criteria, baselines and feature performance reports as related to company KPIs
  • Working with front-end developers, instrument measurement plans using Google Tag Manager, Google Analytics and other tools
  • Conduct Quality Assurance testing on instrumentation/reporting before implementation
  • Provide/present measurement results and recommendations to product teams and the company
  • Head-up continuous improvement of measurement processes
  • Establish and maintain instrumentation and reporting conventions for GTM and GA
  • Integrate multiple data assets and develop/maintain KPI dashboards/reporting within Tableau
  • Deliver ad hoc analysis and reports for product teams and management
  • Manage periodic reporting requirements
  • Be the company measurement expert

Your experience:

  • Bachelor’s degree or equivalent work experience.
  • 3+ years analysis experience.
  • Exceptional logic, quantitative and analytical skills
  • Strong understanding of web analytical tagging methodology, testing and validation
  • Experience communicating instrumentation requirements to front-end developers
  • Strong report writing and presentation skills
  • Proficient in SQL, Google Tag Manager and Google Analytics (or similar web analytics tools).
  • Experience with multiple reporting and visualization tools (e.g. Tableau).
  • Experience with Jasper Reports, Fullstory, Crazy Egg (or similar) a plus.
  • Excellent verbal and written communication skills.
  • Must be well organized and detail oriented.

Ideal location/business hours:

  • on-site presence preferred, but remote with ability to work during EST business hours ok
  • within commuting distance to White River Junction, VT for on-site visits a strong plus

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